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Welcome to my arena!

Where art and design come together

 

Herreros Art & Design is a freelance practice located in the Lone Star State. Specializing in watercolors, advertising, branding, social media, marketing and photography. Our main focus is to create a well crafted solution that leads to exceptional results.

Artist - Designer - Vaquero

Jonathan Bradley Herreros is a Graphic Artist with a unique perspective and only takes on projects that he can truly be passionate about. His work has been seen in numerous equine and western publications such as Spin To Win,  Super Looper, Dally Times, Rodeo News, Barrel Horse News, All Around, PSN, Roping Pen, Roping Sports News and been featured at such events as the National Finals Rodeo and the Bob Feist Invitational.

A graduate of the University of North Texas with a BFA in Watercolors and a minor in Communication Design, Jonathan Bradley Herreros has worked locally in the Great State of Texas for such companies as FanCloth, Hank Marketing Co. and Stevens Transport, Inc. He has also, worked closely with Resistol, Charlie 1 Horse, Cactus Ropes, Cactus Saddlery, Cactus Gear, Relentless, Fast Back Ropes, Robertson's Hams, Smarterita and clients like Clay O'Brien Cooper, Mary Walker, Charly Crawford, Tuf Cooper and Trevor Brazile.

 

Herreros Art & Design

Branding yourself can be a difficult task to accomplish successfully but, my goal was to starts with my roots to showcase my brand. To start off I discovered the root of my last name, Herreros. My last name is comes from a Spanish word herrero, which means blacksmith. Growing up on a ranch I saw my father shoe our horses all the time and it made prefect sense to tie my brand back to the horses that I grew up around as well.

Transit Tricycle, llc

This custom logo was designed for a newly formed pedicab service located in Downtown Dallas. Transit Tricycle helps Dallas locals to experience the comfort of the outdoors without the hassles of having to walk to any destination in the Uptown/Downtown Area. Visit their website for more information www.transittricycle.com

MVA Services, llc

This custom logo was designed for MVA Services, LLC is located Royce City, TX a machining and value automation services. The logo was created for owner, Mike Miller to use on business cards, stationary and branding on all service vehicles. Visit their website for more information www.mvaserv.com

CACTUS SADDLERY

Logo created for a new line of saddles for Cactus Saddlery while work for Hank Marketing Co. (https://www.cactussaddlery.com/?s=saguaro&post_type=product)

ESTE LADO DE MI SERIES

Divided by what seems to be different sides of the spectrum: commercial and fine art, I now wanted to integrate them by experimenting with the design of the image within the painting. Previously, my paintings were rendered naturalistically. Now the horses and self-portraits are geometric, breaking down the images into their simplest forms and translating my vision as a whole rather then to separate halves. 

HERREROS SERIES

It has taken me many years to come to terms with my identity. This past year I learned even more about myself through the origins of my last name. Herreros comes from the word herradero, which means horseshoer. This was an amazing discovery to me because not only have horses been a huge part of my life but they have always been a concentration in my work. After understanding the significance of my last name I wanted to express the essence of the herradero (horseshoer) through my eyes and how it translates through my work.

A LA CARRERA SERIES

As a child I grew up around horses. They were part of every day life for my family and I but not everyone understood the interest. I wanted to explore the power of the racehorse and bring into light the beauty of a sport of kings.

Collection of pieces

These pieces are a collection done throughout my college career.

Cactus SaddlerY

Product and lifestyle photo shoot for new Cactus Saddlery social media outlets and website, https//www.cactussaddlery.com/

Portraits

Family and individual photo shoots available upon request.

Pro Equine Group, LLC

The following ads were created for the Pro Equine Groups affiliates such as Cactus Ropes, Cactus Saddlery, Cactus Gear, Relentless and Fast Back Ropes. Every ad was created to promote the brand, to launch or re-introduce a product or make announcement to the buying public. Ads were created while work for Hank Marketing Co.

CACTUS Ropes

I created and managed the Facebook page of Cactus Ropes from February 2013 to July 2014 while work for Hank Marketing Co. (https://www.facebook.com/cactusropes.1991)

CACTUS Gear

I created and managed the Facebook page of Cactus Gear from February 2013 to July 2014 while work for Hank Marketing Co. (https://www.facebook.com/cactusgear)

CACTUS Saddlery

I created and managed the Facebook page of Cactus Saddlery from February 2013 to July 2014 while work for Hank Marketing Co.(https://www.facebook.com/cactussaddlery)

FAst Back Ropes

I created the graphics for the Fast Back Ropes Facebook page from February 2013 to July 2014 while work for Hank Marketing Co.(https://www.facebook.com/fastbackropes)

FanCloth

Fan Cloth was created to fill the obvious need for a meaningful and positive fundraiser.  With the help of coaches and former professional athletes, the job of creating such a fundraiser was the mission.  The objective was to offer a viable product that the masses would actually want to purchase. http://www.fancloth.com/

I worked with a group of designers to create multiple designs that would be used on a wide range of products (t-shirts, cap, hoodies, shorts, sweat pants, etc.)  for a number of schools from elementary to university. 

Cactus Saddlery

Tee shirt design for the 2013 WNFR Cactus Saddlery Crew and Cactus Gear cap designs for 2014.

Hat co - Resistol Hat Co.

While working at Hank Marketing Co. I worked closely with Resistol Hat Co. to create some unique hat boxes for a couple new collection of hats. 

PRO EQUINE GROUP, LLC

The following packaging was created for the Pro Equine Groups affiliates such as Cactus Ropes, Cactus Saddlery, Cactus Gear, Relentless and Fast Back Ropes. Every design was created to promote the brand. Packaging designs were created while work for Hank Marketing Co.

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